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Writer's pictureDaniel Simwaba

Apple Event 2023 - From Silicon to Sustainability: Paving the Way to Net-Zero

Updated: Sep 13, 2023



In recent years, Apple Inc.'s mission to tackle sustainability head-on has become increasingly evident. This commitment was showcased during the September 2023 Apple Event, where a range of new apple products and features were unveiled. But beyond the advanced technology and sleek designs, Apple's dedication to creating a sustainable future was a clear standout.


Pioneering Carbon Neutral Products

The tech company took the stage with announcements not just about performance, but about purpose. The carbon-neutral Apple Watches were a testament to Apple's broader commitment: achieving a 75% reduction in product emissions for each watch. But this is just the beginning. By 2030, Apple's goal is for every product in its lineup to be carbon neutral.



Innovations Beyond Technology

It's not just about the products. Apple's pledge extends to packaging and materials too. Apple's move away from leather and the introduction of fiber-based packaging for the Apple Watch lineup signifies their intent to minimize environmental impact. Furthermore, the emphasis on using recycled materials in iPhones underscores a lifecycle approach to product development.



Holistic Approach to Sustainability

Apart from their product lineup, Apple's holistic approach to sustainability is reflected in their ESG risk rating. With a score of 17.2 according to Sustainalytics, Apple ranks 255 out of 651 in the Technology Hardware industry group, highlighting its commitment to not only leading in technology but also in social and environmental impact.

Driving Change Through Integration

What sets Apple apart is its integration strategy. By developing software, semiconductors, and hardware all under one roof, Apple ensures sustainable practices at every production stage.



Stock Performance and Value Proposition

With a current stock price of $176.30 and a market capitalization of 2.76 Trillion, Apple is undoubtedly a global leader in technology. However, its value proposition goes beyond its financial metrics. Apple is laying down the blueprint for how technology giants can contribute to a sustainable future.



Looking Ahead

As the world faces unprecedented environmental challenges, Apple's commitment to sustainability is more critical than ever. From carbon-neutral products to eco-friendly packaging and materials, Apple is setting industry standards. As consumers and stakeholders await the next big Apple event, the hope is that sustainability remains at the forefront of business practice. The 2023 Apple Event was a reminder that technology and sustainability should go hand in hand.

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